includes writing and editing press releases and official statements issued by the institution. This data aims to publish important and new information about the institution, its activities and achievements. Press releases are directed to the media to promote the organization and increase its media presence.

This includes building and strengthening relationships with journalists, correspondents, and various media outlets. These relationships should include providing correct information, responding quickly to press inquiries, organizing press conferences and media meetings to increase media coverage, and providing a reliable source of news and information.

These include implementing media and marketing campaigns aimed at increasing awareness and interaction with the organization. These campaigns include the use of various media such as television, radio, newspapers and social media to disseminate the organization's messages and communicate with the target audience.

In the event of an unexpected crisis or incident that could affect the organization's reputation, the public relations team must deal with the crisis effectively. This includes providing correct and up-to-date information, communicating effectively with the media and managing media responses to maintain the organisation's reputation.

includes building and strengthening relationships with employees and contributing to enhancing trust and belonging to the organization. This includes organizing internal events, issuing internal bulletins, and implementing internal communication programs to enhance communication and interaction between employees and the organization’s management.