The relevant keywords searched by the target audience are identified, and the competition and search volume associated with those words are analysed. This helps guide the optimization strategy to maximum benefit.

Technical elements of the site are improved such as internal link structure, loading speed, enhanced user experience and mobile compatibility. Improving these factors enhances the site's visibility in search engines

The content on the site is optimized in a way that matches search engine standards. This includes using keywords strategically in titles, paragraphs, meta descriptions, and other elements.

High-quality links are generated from external sites that point to the target site. Link building is an important part of an SEO strategy to increase influence and rankings in search engines.

The site’s performance is monitored and periodic reports are submitted to evaluate the impact of the SEO strategy and identify areas that can be continuously improved.